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purchase price. We do not want you to have anything from that is not completely satisfactory. Once we receive your order, we should be able to process, manufacture, and ship your order within 2 weeks. You bet we can! Send us your logo (a hard copy or via e-mail or disk) and we''ll put it on your banner. (Click on Artwork Requirements if your going to send your artwork via email or disk.) Absolutely! Our talented art department will provide one hour at no charge to design and set up your project. Additional time is billable at an hourly rate. By and large, the more colors you want to use, the more expensive your banner will be. If you can stick to one or two colors on a white background, your costs can be kept to a minimum. Buying in quantity will also save you money, as can ordering your banners in standard sizes. (Some of our fabrics come in 36" rolls. If you order a 31" wide banner, we have to cut off five inches which takes time and wastes fabric.) As a general rule, it is better to roll your banner up (into a tube) than to fold it into a square, as some materials will keep a crease. Banners made with vinyl graphics should be rolled with the graphics-side out. Not surprisingly, it is not a good idea

communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

The $100 billion professional events market continues to explode as evidenced by the proliferation of new stadiums, arenas, and auditoriums across the nation. In mid-June 2000, for example, the Kentucky Speedway in will launch its inaugural event. will be supporting it every step of the way! As an event administrator or promoter, you have big responsibilities. Lining up participants, sponsors, and workers, setting time-tables, overseeing transportation, advertising, food vendors -- the list is endless. Wouldn''t it be nice to lay at least one of your responsibilities to rest? The professionals at can help. Tell us what you want, and we''ll do the rest. No job is too big -- no problem too difficult to solve. , meanwhile, continues to employ state of the art technologies to produce the absolute best quality signage available today. Large format digital imaging is changing the face of the events industry by allowing sponsors to place huge photo-quality images on various media at locations previously believed inaccessible (i.e. the giant "Indy Greats" campaign at the 1999 Indianapolis Lightpole banners have become an increasingly popular method of advertising and promoting special events. You''ve probably seen them in

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